As per the recent statistics 3.17 billion people use the internet across the world, out of those 2 billion+ people are present on social media sites. Facebook alone has over 1 billion users. Other prominent social media sites such as Twitter, LinkedIn, Google+, etc also have millions of users.
Above statistics clearly shows how social media is dominating the online world. Most of your customers are active on social media. So if you want to boost the sales and reputation of your company, social media marketing is a must-do thing for you.
What is social media marketing?
Social Media Marketing refers to a set of activities done on social sites to promote a product/service or a brand. It is done by creating interesting content that people can like and share, resulting in extended post reach. Apart from organic promotion one can run ads to reach the most people.
How Many Marketers are using Social Media?
Benefits of Social Media- Old forms of marketing are no longer effective. Social media marketing is the best and most affordable way to reach your customers. It has lots of benefits, some of them are mentioned below.
1. Customer insights- Social sites contain valuable customer data which marketers can use to target specific customers. They also get to know the age, gender, interest and demographic details of your customers. This information can help you form a successful marketing campaign.
2. Increased Brand awareness- Through social media you can reach millions of people around the world. You can create awareness about your brand; promote your product in less time and budget.
3. Easy to target audience- Based on the customer details you get from social media site, you can define and target your audiences easily. Social media ads are very useful; they are cost effective and fetch good results.
4. More lead generation in less cost- The main goal of a marketing campaign is to bring in new customers and increase the revenue of a company. Social media generates more leads and conversions than any other form of marketing and it is very economical as well.
5. Good traffic & search engine ranking- You can drive a huge traffic from social media to your website. What all you have to do is to create quality content and engage with your customers. A good social media position gives you better rank in search engines. A good web hosting coupon is also a contributing factor in good search engine ranking.
6. Loyalty in customers- Companies who engage with their customers on social media sites have good numbers of loyal customers than those who don't. These days many companies are treating their social media account as a customer service desk. It has increased both loyalty and satisfaction in customers.
No company can ignore the importance of social media marketing. It is certainly an effective tool for marketers to reach their target customers. It helps users too in selecting a better product/service.
Above statistics clearly shows how social media is dominating the online world. Most of your customers are active on social media. So if you want to boost the sales and reputation of your company, social media marketing is a must-do thing for you.
What is social media marketing?
Social Media Marketing refers to a set of activities done on social sites to promote a product/service or a brand. It is done by creating interesting content that people can like and share, resulting in extended post reach. Apart from organic promotion one can run ads to reach the most people.
How Many Marketers are using Social Media?
- Forbes says that 94% of businesses utilize social media sites for marketing of their services
- 92% of Marketers consider social media marketing important for their business according to of Hubspot report 2014.
- Report of social media examiner says that 97% of marketers use social media
- As per Social Media Today 83% people connect with their favorite brand by Facebook and 50% people purchase products based on the recommendation on social media.
Benefits of Social Media- Old forms of marketing are no longer effective. Social media marketing is the best and most affordable way to reach your customers. It has lots of benefits, some of them are mentioned below.
1. Customer insights- Social sites contain valuable customer data which marketers can use to target specific customers. They also get to know the age, gender, interest and demographic details of your customers. This information can help you form a successful marketing campaign.
2. Increased Brand awareness- Through social media you can reach millions of people around the world. You can create awareness about your brand; promote your product in less time and budget.
3. Easy to target audience- Based on the customer details you get from social media site, you can define and target your audiences easily. Social media ads are very useful; they are cost effective and fetch good results.
4. More lead generation in less cost- The main goal of a marketing campaign is to bring in new customers and increase the revenue of a company. Social media generates more leads and conversions than any other form of marketing and it is very economical as well.
5. Good traffic & search engine ranking- You can drive a huge traffic from social media to your website. What all you have to do is to create quality content and engage with your customers. A good social media position gives you better rank in search engines. A good web hosting coupon is also a contributing factor in good search engine ranking.
6. Loyalty in customers- Companies who engage with their customers on social media sites have good numbers of loyal customers than those who don't. These days many companies are treating their social media account as a customer service desk. It has increased both loyalty and satisfaction in customers.
No company can ignore the importance of social media marketing. It is certainly an effective tool for marketers to reach their target customers. It helps users too in selecting a better product/service.